Fashion is ranked the 2nd most polluting industry in the world. In 2010,
XinTianYuan, a textile company manufacturing polyviscose fabrics for most major global fashion brands, changed their technology to “top Dye”, reducing their water use and general waste by nearly 80% while providing better color consistency across 1000 of kilometers of fabrics.
This courageous and successful endeavour helped XinTianYuan shift the companies’ culture to focus on sustainability in everything they do.
The resulting enhanced ability to spread their engaging message and the re-design of the official WeChat account, website and brochures led to much better recognition by Customers.
PLTFRM articulated XinTianYuan’s core belief:
“By Improving Ourselves, Today, We Improve All Our Tomorrows”
aligned with their value proposition:
“Million Miles Color Consistency”
And their new slogan:
In line with the CI system, we developed a highly systematic and functional visual identity, that emphasised the new perspectives of the textile industry.
KV & Image Style
With bright green as a starting point, we created a sophisticated colour palette, enabling a visual execution of the brand strategy. For key visuals, we explored the fabric and its effort towards sustainability, with a landscape made of garments looking like a natural field.
XinTianYuan is now the leader of China’s textile market and the role model of a movement making tomorrow’s fashion industry much more sustainable than it is today.
For 2018, the target was a 20% yearly increase.
Acquiring new business was enhanced by the much higher quality references, moving from an OEM-like image to a proper brand.
This eventually led to producing fabrics for school uniforms in early 2019. According to chairman Paul, they got immediate recognition.
47% yearly increase
983 million RMB revenue
New Market Acquisitions
UPGRADING A LIFE HELPER
Helpal is an innovative manufacturer of wheelchairs and rehabilitation equipment. It was founded in 1992 and is the leading brand on the Chinese market. Since 2007, HELPAL has been contributing to the formulation of national standards for manual and electric wheelchairs, and other rehabilitation equipment. In 2018, as the main torchbearer of Beijing Paralympic Games, the brand was designated to ignite the flame.
SHIFTING PUBLIC OPINION
The Copper Alliance is the world's leading nonprofit international organization promoting the use of copper. It has 38 members, including mines and smelters representing 80 percent of the world's refined copper production and eight of the world's largest copper and copper alloy processing companies. The Copper Alliance entered China in 1995, and has launched 28 marketing projects in the fields of construction, energy and power, and household appliances. Now with offices in Shanghai, Beijing and Guangzhou, the Copper Alliance has become a cross-regional and multidisciplinary leader in the industry.
407, Building 1, Wanhangdu Road.
No.733, Jingan District
2/F Fangyuan Mansion
No. A56, Zhongguancun South St.,
PLTFRM HONG KONG
Suite 1113A, 11/F, Ocean Centre,
Harbour City, 5 Canton Road,
Tsim Sha Tsui, Kowloon