First, we study the brand market landscape, target consumers and competitor analysis through social media listening and E-Commerce data analytics.
We verify our findings with an offline workshop with brand stakeholders. It further provides valid findings about brand positioning research and communication strategy.
We aligned the cartoon characters with a highly functional design strategy that displayed product flavours. We developed convenient packaging for on-the-go parents, featuring a sealable top for children’s smaller hands and mouths.
The box packaging aligned with the design and satisfied practical needs for convenient transport and shelf display.
We developed a serious approach for professionals and neatly displayed the product attributes, end users, and specific flavours on the packaging design.
The completed SKU sets offered a variety of easily identifiable flavours, while keeping consistency throughout the line, clearly displaying USP messaging to fit their various target audiences and uses.
