Wrapping Flavours

Andros

Introduction

Andros is a 110-year-old family-owned business from France specialised in producing fruit products, frozen desserts, and sweets.

During the last 3 years, we improved the product positioning of the company’s main product line, conducted thorough market research, and developed a comprehensive packaging solution.

Research and Strategy

We researched competitors, target audiences, pricing, and brand positioning to establish a design plan. Our qualitative analyses helped to refine the design direction.

Brand Identity

To better engage with younger audiences, we developed characters that personified Andros’s healthy and happy values.

Packaging Design

We aligned the cartoon characters with a highly functional design strategy that clearly displayed product flavours. We developed convenient packaging for on-the-go parents, featuring a sealable top made for children’s smaller hands and mouths.

Packaging Design

The box packaging aligned with the design and satisfied practical needs for convenient transport and shelf display.

Packaging Design

For professionals, we developed a serious approach and neatly displayed the product attributes, end users, and specific flavours on the packaging design.

Product Design

Website

Video Production

Photo Production

Corporate Social Responibility

Digital Campaign

POS

Digital Presence

E-commerce Management

Results

The completed SKU sets offered a variety of easily identifiable flavours, while keeping consistency throughout the line, clearly displaying USP messaging to fit their various target audiences and uses.