Revealing Beauty



Beglow is a technology-skincare startup from the UK.

Together with Beglow engineers, we designed the all-in-one beauty and cleansing devices. We further developed the brand name, art direction, and online presence.

Research and Strategy

We worked closely with Beglow on the product design to ensure an optimal user experience. We advised on logo integration and helped select the soft-touch silicon finish and titanium applicator electroplate colour.

Research: Social Media

Research: Qualitative Research

Strategy: Brand Positioning

Brand Identity

We developed the positioning and naming for the new sonic skincare device. ‘BeGlow’ was selected for its brevity, meaning, and availability as a valuable registrable dotcom.

The packaging highlighted the device’s glow, illustrating the brand’s meaning and arousing consumer expectations.

Packaging Design

Packaging Design

Packaging Design

Product Design


Video Production

Photo Production

Beglow first launched for the China market. We conceived a photo shoot in a classic Shanghai lane house.

We styled each photograph with precise colour editing to showcase the product colour range.

Corporate Social Responibility

Digital Campaign


Digital Presence

E-commerce Management

The brand’s Tmall store is another pillar of our brand strategy execution. We designed the store’s architecture and layout for a smooth customer journey.


Beglow impressive sales performance on Tmall made the company winner of the 2019 Tmall Beauty Award.