We worked closely with BeGlow on the product design to ensure an optimal user experience. We advised on logo integration and helped select the soft-touch silicon finish and titanium applicator electroplate colour.
We developed the positioning and naming for the new sonic skincare device. ‘BeGlow’ was selected as a valuable registrable dotcom for its brevity, meaning, and availability.
The packaging highlighted the device’s glow, illustrating the brand’s meaning and arousing consumer expectations.
BeGlow was first launched for the China market. We conceived a photoshoot in a classic Shanghai Lane house.
We styled each photograph with precise colour editing to showcase the product's colour range.
The brand’s Tmall store is another pillar of our brand strategy execution. We designed the store’s architecture and layout for a smooth customer journey.
BeGlow achieved 30 million RMB in sales revenue on Tmall in 2018 and won the 2019 Tmall Beauty Award.
