Revealing Beauty

beglow

Introduction

Beglow is a technology-skincare startup from the UK.

Together with Beglow engineers, we designed the all-in-one beauty and cleansing devices. We further developed the brand name, art direction, and online presence.

Research and Strategy

We worked closely with Beglow on the product design to ensure an optimal user experience. We advised on logo integration and helped select the soft-touch silicon finish and titanium applicator electroplate colour.

Brand Identity

We developed the positioning and naming for the new sonic skincare device. ‘BeGlow’ was selected for its brevity, meaning, and availability as a valuable registrable dotcom.

The packaging highlighted the device’s glow, illustrating the brand’s meaning and arousing consumer expectations.

Packaging Design

Packaging Design

Packaging Design

Product Design

Website

Video Production

Photo Production

Beglow first launched for the China market. We conceived a photo shoot in a classic Shanghai lane house.

We styled each photograph with precise colour editing to showcase the product colour range.

Corporate Social Responibility

Digital Campaign

POS

Digital Presence

E-commerce Management

The brand’s Tmall store is another pillar of our brand strategy execution. We designed the store’s architecture and layout for a smooth customer journey.

Results

Beglow achieved 30 million RMB in sales revenue on Tmall in 2018 and won the 2019 Tmall Beauty Award.