We developed communication brand guidelines and revamped the social media template to achieve consistency between the brand’s own channels and other marketing activities.
We created a series of templates for social media posts to better align with the brand image. We further engaged the audience with exclusive lucky draws.
We produced a series of livestream videos, matching top wine experts with luxury lifestyle KOLs and culinary professionals.
We registered Baidu Baike and built the brand’s digital foundation. We then developed an integrated campaign that reached commercial partners and end-consumers with H5 games, dedicated KOLs, and press.
We secured the trust of business partners by promoting widely to improve brand recognition while building a large fan base of Grand Crus enthusiasts and buyers.
