Unveiling Grand Crus

bernard magrez

Introduction

Bernard Magrez is the owner of 4 Grand Cru Classés in Bordeaux - the legendary Château Pape Clément, Château La Tour Carnet, Château Fombrauge and Clos Haut-Peyraguey, and more than 42 vineyards around the world.

For the last two years, we have assisted the brand in further penetrating the China market, bringing the luxury experience online.

Research and Strategy

We initiated a competitors’ social media analyses to estimate investment and effort to gain market shares.

Brand Identity

We developed communication brand guidelines and revamped the social media template to achieve consistency between the brand’s own channels and other marketing activities.

Packaging Design

Packaging Design

Packaging Design

Product Design

Website

We developed a simpler user interface for the website and integrated it with local social media channels to better communicate with a mobile-savvy audience.

Video Production

We produced a series of livestream videos, matching top wine experts with luxury lifestyle KOLs and culinary professionals.

Photo Production

Corporate Social Responibility

Digital Campaign

We built the brand’s digital foundation with the registration of Baidu Baike, and developed an integrated campaign, reaching both commercial partners and end-consumers with H5 games and dedicated KOLs and press.

POS

Digital Presence

E-commerce Management

Results

We secured the trust of business partners by promoting widely for better brand recognition, while building a large fan base of Grand Crus enthusiasts and buyers.