Classifying Colours

colormad

Introduction

Colormad integrates advanced technology into beauty products. The brand combines nanoparticle formulation with colour technology to create a brilliant nail polish that allows the nail to breathe.

After thorough qualitative research, we clarified the product architecture and repositioned the brand before managing the Tmall store sales since 2017.

Research and Strategy

We initiated an ideation workshop to reposition the brand. We refined value propositions and expanded marketing plans based on direct consumer feedback.

Brand Identity

We designed the brand’s visual identity and new logo to refine Colormad’s premium position. To facilitate sales, we clarified the offering by naming product lines in reference to supporting technology.

Packaging Design

Packaging Design

Packaging Design

Product Design

Website

We created a simple website interface to ensure brand trust and facilitate online registration.

Video Production

Photo Production

To further solidify the brand’s visual identity, we curated and styled product photo shoots according to the new product mapping.

Corporate Social Responibility

Digital Campaign

We activated sales with integrated promotions featuring both in-store and out-store KOL livestream.

POS

Digital Presence

E-commerce Management

We designed and managed the brand’s Tmall store in line with the new brand identity to ensure a smooth customer journey.

Results

PLTFRM conducted thorough qualitative research to increase products sales. As a result, we clarified and simplified the product architecture through photo styling, and offered Tmall store design services and management.