The International Copper Alliance (ICA) is the world's leading non-profit international organisation promoting copper. It has 38 members, representing 80 percent of the world's copper production.
For almost a decade, we helped raise the ICA’s profile and increase its influence over the use of copper as a sustainable and safe alternative in the construction industry.
We established a communication matrix and strategic messaging which enabled the organisation to resonate with widely different audiences: from government officials and real estate promoters to families.
We adapted the Copper Alliance’s global corporate identity for China and Asia, ensuring consistency across every branch of the association.
Since 2012, we have managed all content, applications, and materials for offline and online communication in China.
We developed an informative website to raise awareness about copper's unique benefits, such as natural anti-bacterial properties, reliable conductivity, and easier recycling.
We created educational materials, including a 3D video. The video introduced copper applications, such as electric city grids, green energy, and home appliances.
In 2015, the Aluminium Association attempted to deregulate copper usage in electric cabling. We created non-branded WeChat accounts to inform the public about the safety risks and ecologic issues associated with aluminium cable.
PLTFRM localised and managed all Copper Alliance brand materials for the last 7 years. We effectively developed and implemented communication strategies, which changed the public's perception of both the organisation and copper and gained the support of government agencies, the construction industry, and families.