Shifting Opinion

copper alliance

Introduction

The International Copper Alliance (ICA) is the world's leading non-profit international organisation promoting copper. It has 38 members, representing 80 percent of the world's copper production.

For almost a decade, we helped raise the ICA’s profile and increase its influence over the use of copper as a sustainable and safe alternative in the construction industry.

Research and Strategy

We established a communication matrix and strategic messaging which enabled the organisation to resonate with widely different audiences: from government officials and real estate promoters to families.

Brand Identity

We adapted the Copper Alliance’s global corporate identity for China and Asia, ensuring consistency across every branch of the association.

Since 2012, we have managed all content, applications, and materials for offline and online communication in China.

Packaging Design

Packaging Design

Packaging Design

Product Design

Website

We developed an informative website to raise awareness about copper's unique benefits, such as natural anti-bacterial properties, reliable conductivity, and easier recycling.

Video Production

We created educational materials, including a 3D video. The video introduced copper applications, such as electric city grids, green energy, and home appliances.

Photo Production

Corporate Social Responibility

To further resonate with the general public, especially families, we initiated a grassroots educational campaign and introduced Copper Baby as a brand ambassador.

Digital Campaign

In 2015, the Aluminium Association attempted to deregulate copper usage in electric cabling. We created non-branded WeChat accounts to inform the public about the safety risks and ecologic issues associated with aluminium cable.

POS

Digital Presence

E-commerce Management

Results

PLTFRM localised and managed all Copper Alliance brand materials for the last 7 years. We effectively developed and implemented communication strategies, which changed the public's perception of both the organisation and copper and gained the support of government agencies, the construction industry, and families.