Generating Togetherness

helen's

Introduction

Helen’s is a 20-year-old brewery chain with more than 100 outlets nationwide. The brand faced harsh competition from copycats.

We helped the brand differentiate itself with a new identity that built on the brand’s core values of openness, freedom, and an easy-going attitude.

Research and Strategy

Helen’s is a favourite among university students, known as a place to gather and celebrate. We developed the identity and communication material to reflect the interests of young customers.

Brand Identity

Following the new positioning and logo, we developed a set of stickers, postcards, and material for patrons to share online and offline.

Packaging Design

@trans-project-packaging-helens@

Packaging Design

@trans-project-packaging-2-helens@

Packaging Design

@trans-project-packaging-3-helens@

Product Design

@trans-project-product-helens@

Website

@trans-project-website-helens@

Video Production

@trans-project-video-helens@

Photo Production

@trans-project-photo-helens@

Corporate Social Responibility

@trans-project-corporate-social-helens@

Digital Campaign

@trans-project-digital-helens@

POS

@trans-project-pos-helens@

Digital Presence

@trans-project-digital-presence-helens@

E-commerce Management

@trans-project-ecomm-helens@

Results

The updated identity made Helen’s clearly stand out from the competition. It supported the brand’s expansion, doubling the number of outlets within the first two years of its release.