Expanding Leaderships

icbc

Introduction

ICBC is the world's largest financial institution by total assets. In 2015, however, its most profitable arm, ICBC Leasing, was almost unknown, and its Hong Kong-based international financial branch was facing harsh competition in talent acquisition.

Since 2015, we have supported the institution’s multinational expansion. We strategically enhanced ICBC Leasing and ICBC International’s brand images and communications.

Research and Strategy

We analysed competitors’ images and communication plans to develop ICBC’s specific approach, demonstrating absolute confidence and transparency to investors.

Brand Identity

We started by bringing consistency across the branches with a standardised image, reflecting the institution’s performance and adherence to international financial standards.

Packaging Design

Packaging Design

Packaging Design

Product Design

Website

We entirely reimagined and restructured the interface and content of the ICBC Leasing website.

Exploiting the industry 4.0 model, we integrated full access to the key assets owned by ICBC Leasing such as airplanes, ships, and specialised equipment.

We further demonstrated confidence and absolute transparency to investors by displaying ratings from leading credit institutions.

Video Production

Photo Production

Corporate Social Responibility

Digital Campaign

POS

Digital Presence

E-commerce Management

Results

The ICBC Leasing homepage became an active news source for the entire leasing industry, featuring short articles about the latest deal in the large central banner.

Within the first 6 months, we increased impressions from zero to more than 20,000. Our articles were often quoted verbatim by the mainstream news media or referenced by financial experts, elevating ICBC Leasing’s name and brand awareness globally.