We first analysed consumers' needs and purchasing habits and the competitive landscape.
We extracted the edgy, tech-savvy consumer as our main demographic and niche untapped by most competitors.
Following a workshop with the Jabra team, we co-created Jabra’s refined positioning and messaging to appeal to younger Chinese audiences.
We thoughtfully produced a photoshoot exalted the product’s qualities per our branding strategy.
In line with the new positioning, we revamp the Tmall store, embedding the brand’s emotional benefits together with the product’s functional benefits.
Jabra successfully launched its new product E3, 7E, and 7P lines and revamped its Tmall product page just in time for 12.12, a popular shopping holiday.
