Ricqlès is a 180-year-old peppermint spirit maker from France. When entering China, the brand faced a market filled with copycats.
We first set up the brand’s legal entity in China, arranging warehousing and registration of the Tmall Global store. We then developed an online marketing strategy and managed the online store.
Research and Strategy
After initial market research and social media monitoring, we developed a sales strategy that aimed to first convert consumers of similar products before gradually attracting new audiences.
We emphasised the brand’s French heritage and 1838 founding to build trust and credibility as an original product.
We localised the brand identity to the China market, in accordance with e-commerce demands and regulations.
To attract Tmall’s massive user base and enhance sales conversions, we ran an in-store ads optimisation campaign and KOL posts. Using multi-channel promotion, we multiplied touch points to maximise brand exposure and enhance sales conversions.
We initiated the Tmall Global store to further test the China market while already generating sales.
We built sales strategies along the platforms marketing cadence to amplify growth, and we ran full daily operations and customer services.
Within the first month of the launch, we achieved a conversion rate of 10%.