After initial market research and social media monitoring, we developed a sales strategy to convert consumers of similar products before gradually attracting new audiences.
We emphasised the brand’s French heritage and 1838 founding to build trust and credibility as an original product.
We localised the brand identity to the Chinese market in accordance with e-commerce demands and regulations.
We created a series of templates for social media posts to better align with the brand image. We further engaged the audience with exclusive lucky draws.
We initiated the Tmall Global store to test the China market further while already generating sales.
To amplify growth, we built sales strategies along the platform's marketing cadence and ran full daily operations and customer services.
Within the first month of the launch, we achieved a conversion rate of 10%.
