That Boutique-y Whisky Company (TBWC) is a disrupter to the independent bottling industry. It offers limited edition releases and top quality whiskies from around the world with outside-the-box comic book style labels.
We helped TBWC introduce its premium products and witty humour to the China market and push online sales.
Research and Strategy
After thoroughly analysing the customer journey and traffic funnels, we refined the target audience, effectively generating leads from TikTok to online sales.
Based on TBWC’s original brand attitude - young, adventurous, and creative - our branding strategy took advantage of young people’s pop culture fascination with emojis and effectively merged functionality with fun.
We found legal solutions to promote whisky in alignment with social media regulations. Instead of showcasing the product directly, we animated the label.
We used media channels outside of Tmall to drive external traffic to the platform. We expanded the potential customer base and built brand awareness.
We found legal solutions to promote whisky in alignment with social media regulations. The videos went viral on social media and ultimately achieved remarkable sales conversion rates.