After thoroughly analysing the customer journey and traffic funnels, we refined the target audience, effectively generating leads from TikTok to online sales.
Based on TBWC’s original brand attitude - young, adventurous, and creative - our branding strategy took advantage of young people’s pop culture fascination with emojis and effectively merged functionality with fun.
To keep TBWC’s fun spirit, we played along with the original illustrations and enhanced them with emojis.
We found legal solutions to promote whisky in alignment with social media regulations. Instead of showcasing the product directly, we animated the label.
The videos went viral on social media and ultimately achieved remarkable sales conversion rates.
