Based on thorough market research, we established a more accurate target audience and hero product for Technogym in the domestic market.
We also developed a yearly sales plan and a 3-year provisional plan and formulated a marketing strategy to establish and promote the brand.
We focused on Technogym’s advanced technology and Italian design aesthetics while maintaining its high-end tone to revamp all social media platforms and set the tone for e-commerce.
We combined in-store promotions with out-store promotions to build brand awareness, drive traffic, and expand the customer base.
Our consistent, high-quality posts on Weitao (Tmall blogging platform) were promoted directly by Tmall, which generated free traffic to the store.
We first built a reliable platform for consumers to understand and directly buy products.
We fully manage store operations and sales and continuously improve the store layout and pre-sale services to maintain a leading position within the category.
We reached our first-year KPIs within 8 months, doubling them within 7 months in the second year.
