In 2016, we implemented “Love Wines,” Wines of Chile’s first digital campaign, centred around a sharable H5 game.
In 2017 we hosted a competition on the Chinese video-sharing website, Miaopai. From 400+ entries, we sent the winners on a romantic journey through Chiles unique regions for a 12-episode mini-series.
In 2018, we produced Wines of Chile’s first livestream with 10 KOLs on Easter Island. In addition to discovering Chilean culture, the videos fostered close interactions between KOLs, wine makers, and wine experts.
In 2019, we launched Wines of Chile’s TikTok program.
In 2020, we collaborated with New World Alliance, an insight-based video program with the only Chinese Wine Master.